Shaggy has been appointed as the first Chief Caribbean Officer for Virgin Holidays, 'tasked with experiencing the best of the Caribbean' and ensuring tourists enjoy the best of the region.

The It Wasn't Me hitmaker, born and raised in Jamaica, has launched a new campaign, searching for someone to 'give him a helping hand and spend a week exploring the island' whilst he tours with his latest album, Wah Gwaan?!, and Virgin Holidays posted on Instagram 'Are you a Boombastic traveller?@direalshaggy is our first ever Chief Caribbean Officer... but he needs someone to cover for him while he goes on tour. Could it be you? Link in bio'.